Pharrell Williams leads Louis Vuitton’s inaugural Men’s Pre-Fall show, intertwining the moon’s gravitational pull and seafaring inspiration into the collection’s fabric. At its core, the LVERS philosophy harmonises global cultures, spanning the vastness from Hawaii to Hong Kong.
Turning Hong Kong’s Avenue of Stars on Victoria Harbour into a runway under the celestial canvas, the show pays homage to cultural exchange hubs. Pharrell’s roots in Virginia Beach, along with the show’s waterside setting, symbolise the transformative power of travel.
Sailor-infused dandy silhouettes grace the collection, evoking a sense of maritime elegance. Patterns reminiscent of seafaring traditions meld with surf culture’s free spirit, encapsulated in scuba suits, linen tailoring, and vibrant tropical prints.
The collection honours the cultural heritage of the Hawaiian floral shirt, infusing wearers with its youthful essence. Floral motifs take on three-dimensional forms in leather appliqués, showcasing Louis Vuitton’s intricate craftsmanship. A spotlight on innovation shines with the introduction of the COBRA—a 3D-printed slip-on emblematic of Louis Vuitton’s forward-thinking ethos.
Bags and sunglasses echo maritime influences, embracing sailing and surfing vibes. Accessories featuring crochet, raffia, and tropical prints channel a carefree, surfer-inspired energy. The show, populated by local Hawaiian surfers and a diverse global cast, immerses spectators in a multisensory experience complemented by a live performance of “Airplane Tickets.”
The dynamic cast personifies the collection’s celebration of cultural diversity, embodying the vibrant spirit of global connections. The musical composition “Airplane Tickets” performed live by Pharrell Williams x Swae Lee x Rauw Alejandro, accompanied by fifty ukulele players, further elevates the immersive experience, embodying the collection’s essence of harmonious connection.
Pharrell Williams’ curation for Louis Vuitton’s Pre-Fall 2024 Men’s Collection encapsulates a fusion of cultural richness and design innovation. From celestial inspirations to maritime influences, the collection harmoniously weaves together diverse elements, echoing unity and creativity.
This debut Men’s Pre-Fall show goes beyond fashion, telling a story of travel and artistic expression. As models strut along the Avenue of Stars, the collection not only showcases visionary designs but also redefines fashion narratives, inviting wearers to embrace a world of cultural diversity.
Louis Vuitton’s Pre-Fall 2024 Men’s Collection by Pharrell Williams stands as a celebration of cultural amalgamation and the unending human curiosity for exploration.
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