Clase Azul Mexico, a Mexican luxury brand that has gained global recognition for its exquisite craftsmanship and exceptional spirits, has taken a bold and exciting step into the world of hospitality with the launch of Clase Azul Destinos. This new branch of the brand is designed to offer unique experiences that bring the essence of Mexico to life in an extraordinary way.
The launch of Clase Azul Destinos coincides with the brand’s 25th anniversary and the opening of Clase Azul La Terraza Los Cabos. This luxury destination, inaugurated in October 2022, includes a boutique, restaurant, bar, and unique experiences that reflect the brand’s essence. Furthermore, this development comes after the transformation of the brand from Clase Azul Spirits to Clase Azul Mexico, demonstrating its commitment to diversifying its offerings and promoting Mexican culture globally.
Arturo Lomelí, the founder of Clase Azul Mexico, enthusiastically shares his vision: “We exist to captivate the world through the magic of Mexican culture, and our spirits are just the beginning.” This focus drives the creation of spaces where the brand comes to life and becomes an integral experience.
Inspired by the meeting of land and ocean, Clase Azul Los Cabos takes advantage of its natural surroundings and incorporates them organically into a contemporary and welcoming space. The key elements of this destination include:
Clase Azul La Terraza: Led by Creative Chef Iván Arias, it offers dishes that highlight the flavors of Baja California and promote sustainable practices and fair trade.
Clase Azul El Bar: A mixology experience by Sheila Zenteno, creating exclusive cocktails with Clase Azul spirits inspired by the flavors of Baja California.
Clase Azul Omakase: A culinary fusion that combines seafood and Asian cuisine, reinterpreting Baja California’s cuisine with flavors from different regions of Mexico.
A Taste of Culture: A multisensory tasting of Clase Azul tequilas and mezcals paired with accompaniments, offering an intimate experience with a maximum of eight seats per session.
Clase Azul Boutique Los Cabos: A store that allows visitors to purchase limited and exclusive editions of the brand.
In addition to the Boutique in Los Cabos, the Clase Azul experience expands with the recent opening of the new Clase Azul Boutique Aeropuerto Los Cabos, located at the international departures level of Terminal 2 of Los Cabos International Airport.
Founded in 1997 in Guadalajara, Jalisco, by Arturo Lomelí, Clase Azul Mexico has flourished in the luxury and spirits category, reaching more than 50 countries, including Mexico, the United States, Canada, the United Kingdom, Spain, France, Greece, South Korea, and Australia. The company is distinguished by its close connection to craftsmanship and its commitment to Mexican culture through the Casa Azul Foundation, a non-profit organization that works hand in hand with artisan communities to improve their quality of life and preserve Mexican folk art.
Clase Azul Mexico has once again demonstrated its innovative capacity by expanding into the luxury industry with Clase Azul Destinos. This new chapter offers visitors an authentic experience of Mexican culture and flavors, becoming an essential destination for those seeking a unique experience and a deeper connection with Mexico’s cultural heritage. The brand continues to captivate the world through the magic of hospitality.
Photos: courtesy.
Comments